Certified Fora Travel Advisor
Zak
Winnick
Hotels you'll brag about. The intel to make it happen.
Background
A path less
conventional
Background
Luxury Hospitality
Experience
15+ Years
I spent fifteen years working inside some of the best hotels in the country, including the Wynn Las Vegas, the Cosmopolitan of Las Vegas, and the Grand Hyatt Nashville. I've worked front of house checking in guests and behind the scenes keeping operations running. I've seen what it takes to deliver a genuinely great stay, and I've seen what happens when properties decide their reputation will do the work for them.
Working in luxury hospitality changes how you evaluate a hotel. You stop looking at the marketing and start paying attention to the things that actually matter: how the staff responds when something goes wrong, whether the property invests in the details guests don't consciously notice, and if the experience matches what you were promised when you booked. After years of watching this from the inside, I developed a standard for what I think a great stay should look like. I won't book a client into a property I wouldn't stay at myself.
That philosophy is why I became a travel advisor. Not to forward confirmation emails and technically be helpful, but to help clients find hotels that actually deserve their money. I focus on boutique hotels, luxury resorts, and thoughtfully built itineraries where having someone in your corner makes a real difference. I work with properties where I can get you something you wouldn't get booking on your own: room upgrades, resort credits, early check-in, the table at the restaurant you couldn't get into.
My standards are high because I've seen what's possible when a hotel gets it right. I like helping my clients experience that too.
Philosophy
Turning your vision into trips worth bragging about
The Right Room
Not just any room. The room. Corner suite, best view, upgrade already confirmed. The details that make a difference.
Access, Not Availability
The reservation that's "fully booked." The experience that's not on the website. Doors open when you know who to ask.
Curated, Not Generic
Your trip should feel like yours, not a template with your name on it. Every itinerary designed around how you want to travel.
What Drives Me
Finding the places
worth finding
I've built my career around understanding what makes a travel experience memorable. It's not about the most expensive option. It's about the right one. The boutique hotel with the story. The restaurant the locals actually go to. The view that doesn't show up on the first page of search results.
When I'm not planning trips for clients, I'm out traveling. Testing properties, building relationships, discovering the details that separate "nice" from "I can't believe you found this place."
Hotels & Resorts
The ones worth staying at
Dining
Beyond the guidebooks
Experiences
Not on the website
Destinations
Chosen with intention
Credentials
Certified
Fora Travel
Advisor
Partnership
Fora Travel
I partnered with Fora because they share my belief that travel should be personal, not transactional. Their platform provides the tools and relationships to deliver exceptional experiences while maintaining the personal touch that makes travel planning meaningful.
As a Fora advisor, I have access to exclusive perks, upgrades, and insider knowledge that transform your trip, from complimentary breakfast and room upgrades to special amenities and VIP treatment.
Exclusive
Hotel Perks
VIP
Treatment
Insider
Knowledge
"The best trips aren't about checking boxes. They're about finding those unexpected moments that stay with you long after you've unpacked."
Start Planning
Ready to plan something worth taking?
Tell me where you want to go. Or just tell me what you're in the mood for. Either way, we'll figure it out together.